I’m a B2B Strategist in Singapore. I help companies plot world domination.
Master of some
I believe that B2B marketing can be human and personable without losing its precision or intelligence. I work on making strong business decisions that add up to a lot of positive organisational change by solving the great business and marketing divide.
I am not a brand planner or creative strategist. There are countless brilliant individuals out there who do those titles justice much better than I could ever imagine doing.
It may not be obvious, but I studied international relations and diplomacy before accidentally falling into a marketing role. How did that happen? Because I was “the opinionated kid that blogs and tweets.”
It was a simpler time back then.
Preferring navigating business politics and diplomacy to governments (gulp) I quickly began to align myself with roles that focused more on fixing B2B operational challenges, diagnosing business issues and making a case for pivoting. I layered my knowledge of diplomacy, marketing technology, and armchair psychology onto data to help turn lofty ideas into actionable, measurable plans. I essentially became an organisational doctor or lawyer, without the academia, clout, or parental pride. I enjoy studying frameworks and breaking them down. I connect things through flowcharts. People called me a strategist? I ran with it because it saved me (and you) from having to explain what I did with a made up multi-hyphenated role.
So what’s next in store for me? Who knows!
If you decide to stop scrolling at this point (that’s fair), here are a few things you need to know about me before getting in touch.
1 pitch a week
45% client win rate
78% client retention rate
2 triple shot espressos daily
“Uzma is a delight to work with — on both a cerebral level and during the day-to-day toil of creative (and administrative) labor.”
— Daniel Olivan, Strategist
gyro: a Merkle B2B company, Singapore
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